Marketing


Disney’s Synergy Machine


Nearly 4 years after Disney’s purchase of Marvel, and the first crossover is finally taking place. Disney is taking the next step in integrating Marvel with its other original Disney properties. Boys love superheroes and the Marvel programming block on Disney XD, and they also love Phineas and Ferb. So why not combine them? MARKETING […] Continue Reading


3D Films: A Theater’s Fashion Trend


3D – Some people like it, some people don’t; but personal preferences aside, we should see if 3D is here to stay. 3D, abbreviated for three-dimensional, films are made to enhance the illusion of depth perception. 3D films have existed since 1915, largely regulated to a small niche in the motion picture industry because of […] Continue Reading


Google TV = Opportunity


According to the The WallStreet Journal, Google is trying to enter the TV market by offering an online alternative. Many might see this as a threat to the traditional TV ecosystem. However, this represents an opportunity for advertisers and filmmakers. It can help advertisers target consumers more effectively and increase the demand for TV content […] Continue Reading


Sharknado Takes Media By Storm


So why is everyone in media buzzing about the Syfy original movie Sharknado? It sounds like a terrible movie, and it actually is.  But it’s one of those movies that are so bad it’s good.  It has all the necessary ingredients of a “bad” movie that when done correctly can become an instant inside joke […] Continue Reading

Its the 4th, in Movies


We here at Movienomics take pride in this day, so much pride that we figured time to have a fun post about which movies we think are some of the best ones to watch on this extra long weekend. There are many ways to tackle a list such as this. We could focus on movies […] Continue Reading